Thayyal Blog

Insights for creators & brands

Guides, strategies and ideas on creator marketing in India.

How Can Creators Get Paid for Sponsored Content?Influencer Marketing

23 Oct 2026 · 8 min read

How Can Creators Get Paid for Sponsored Content?

Learn the main ways creators get paid for sponsored content: flat fees, commission, gifting and retainers. Plus simple tips to set your rate and get paid on time.

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How Many Followers Do You Need for Brand Deals in India?Influencer Marketing

21 Oct 2026 · 8 min read

How Many Followers Do You Need to Get Brand Deals in India?

There is no fixed minimum. Learn how many followers Indian creators need for brand deals, what brands really check, and 7 steps to land your first collaboration

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How to Choose the Right Social Media Influencer for Your BrandInfluencer Marketing

10 Oct 2026 · 7 min read

How to Choose the Right Social Media Influencer for Your Brand

Not sure how to choose the right social media influencer? Use this simple checklist for audience fit, engagement, fake followers and more, for brands anywhere.

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Influencer Marketing for Small BusinessesInfluencer Marketing

6 Oct 2026 · 7 min read

Influencer Marketing for Small Businesses and Startups in India

Learn how small businesses and startups in India can use influencer marketing to find customers. Simple steps, honest ROI tips and answers to common questions.

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Brand manager reviewing influencer profiles on a laptopInfluencer Marketing

26 Sept 2026 · 2 min read

How to Choose the Right Influencer for Your Brand

A big follower count doesn't guarantee sales. Here's a simple, step-by-step way for Indian brands to find creators whose audience, content and values actually fit.

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Marketing team planning digital marketing strategies on a laptopDigital Marketing

26 Sept 2026 · 3 min read

10 Top Digital Marketing Strategies

From creator partnerships to short-form video and WhatsApp, here are ten practical ways Indian brands can reach more customers and grow in 2026.

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